100 YEARS OF NEW MEDIA PEDAGOGY

Jason Palmeri / Ben McCorkle

Listening to Audio Pedagogies

Pedagogical Inspirations.

Whether it’s producing radio plays in the 1930s, listening to and analyzing song lyrics in the 1970s, or creating podcasts in the early 2000s, taking a look back at the history of sound-based pedagogies in the English classroom can be a fruitful way of reimagining similar pedagogies in our contemporary moment. Here is a handful of assignment ideas for working with audio production and reception, inspired by voices from the past.

  1. The Mockvertisement. In 1939, Mildred K. Carson bemoaned the sorry state of radio advertising, but she saw value in the challenges posed by creating short-form sales pitches solely with audio:
    We accept, with indigestion, most of the advertising that comes over the air. But suppose each of us was responsible for writing a selling talk in twenty words for the Chewy Chewing Gum Company which would reimburse said company with sales enough to keep their $125,000 advertising money on the air. Try it sometime on your Saturday afternoon off! (pp. 479–480)
    Take Carson up on her challenge (well, maybe not on a Saturday—use your regularly scheduled class time) and have your students produce audio "mockvertisements." These strictly timed 30- or 60-second audio commercials can be based on ridiculous premises that you or the students come up with, such as a political spot for a goose running for city council, a commercial for a funeral home done in the style of a monster truck rally announcer, or a promo for an upcoming fall sitcom called "Babies With Rabies." Students not only have to devise the rhetorical strategies for selling their premise, they also have to script, perform, and edit it using software such as GarageBand or Audacity.
  2. You've Come a Long(-ish) Way, Baby. Given the distance of several decades, the sexist and ableist assumptions that surface in some of the articles seem quite jarring to contemporary readers. While we've made progress in terms of this way of thinking, implicit and explicit biases concerning whose voices are valued, and in what contexts, still persist. We suggest holding a class discussion about the politics of gender in audio media to help students become mindful of such issues in their own production practices. You could jumpstart this discussion by reading some recent feminist critiques of how pejorative accusations of "vocal fry" are used to silence young women (Higdon, 2016; Marcotte, 2015). You might follow up this discussion with an activity asking students to listen to certain types of audio content, taking notes about which voices tend to be privileged and excluded in these programs. This activity could be followed up with a discussion about how sexist, ableist, racist, and classist structures influence audio production and reception. (For a great elaboration of intersectional feminist approaches to audio writing pedagogy, see Jean Bessette's 2016 "Audio, Archives, and the Affordance of Listening in a Pedagogy of 'Difference.")
  3. Don't Touch the Technology. In her article "This is Station DHS…," Mildred Campbell (1937) described a no-tech approach to creating radio dramas that essentially relied on a bit of imagination on the part of the audience and performers alike (the students made fake microphones and other implements from common household objects). Today, we might similarly embrace live, embodied performance as a viable mode of audio composing. You might ask your students to create live performances of an audio assignment as a kind of rough draft or pre-writing exercise, complete with background music and sound effects (using instruments and objects, or even just mimicking them with their own voices). As an inventional activity, this approach allows students to focus on nontechnical aspects of the assignment (organization, delivery, production style, etc.) without getting mired down early on in the technical aspects of the project.
  4. Listen Up and Learn. As Max Herzberg (1935) wrote, "Radio, like the motion-picture theater, provides models for thinking and feeling; it determines life-attitudes, ambitions, intonations of the voice" (p. 546). Rather than prescribe those models to your students from up on high, have them actively investigate what makes for effective, engaging audio production, be that in terms of vocal delivery, sound editing, stylistic elements in scripting, and so on. Have students create their own audio-based listening journals as a inventional activity, where they gather together clips from various audio productions that they deem either good or bad examples of a particular element. They should then assemble these clips into a 3-minute collage with accompanying annotations. (Using Soundcloud, for instance, students can select segments of the waveform and append an annotation in alphabetic text; alternatively, they might simply follow up clips with their own audio commentary in a single audio file.) Follow up this activity by playing them in class and discussing the various examples; this follow-up discussion could be used to develop criteria for a rubric used to evaluate a more formal production assignment later in the term.
  5. This [Your Town Here] Life. Inspired by the oral history legacy of Studs Terkel, Alice Hibbard (1976) was a great champion of having students take tape recorders out into their larger community as a way to connect with, and document, the world around them through the lived experiences of friends, neighbors, relatives, and other residents. In “Tape Recorders in the Classroom,” she even argues that such assignments strengthen traditional writing as well, as students have to take on the challenges of developing interview questions, transcribing, or editing footage into finished productions. We can promote that same type of mindset by providing collaborative opportunities in our own audio production assignments. For example, have students work in small teams to produce a multi-segment podcast highlighting various human-interest angles in your community. Ask that each segment involve at least one interview subject, refer to local news coverage, and include some call to action. Such an assignment expects students to conduct both field research and secondary research, it allows them to work on scripting and audio editing, and it encourages them to find out more about issues affecting their local community.
  6. Talk Radio Critic.  In his 1998 article “Radio: The Intimate Medium,” Lou Orfanella argues that the legacy medium, which he feels gets overlooked for the snazzier, visually-oriented media of television, film, and computer, promotes greater imaginative work for producers and listeners alike. Orfanella lists several interesting assignment descriptions, among them this rhetorical analysis of a talk radio program:
    2. Talk Radio. The assignment is to listen to an hour of a radio talk show (recording will help) and study the objectivity of the host, guests, and callers. Use this to discuss credibility, political slant, and hidden agendas. Follow up activity: discuss and debate censorship, free speech, and the First Amendment. (54)
    In addition to this solid foundation of an assignment, we might suggest augmenting it by asking students to produce their analyses as audio response pieces, utilizing recorded excerpts of the original talk show as evidence illustrating their points (think: audio version of The Daily Show, for example). In addition to crafting an analysis, students should be encouraged as well to consider what production touches they should incorporate (e.g., theme music, sound effects, additional soundbytes) in order to end up with a polished and engaging product suitable for an audience. 
  7. Talking Revision. In 1968, Virgina FitzPatrick found that tape recording audio comments on papers could be a great way to spur students to pursue deep revision, because the process of listening to more global comments in an audio medium helped students gain some distance from their attachment to the words on the page (and because Fitzpatrick focused her audio comments on more global concerns). Today’s teachers might use their internal laptop microphone and free software like Audacity to record their comments and then share the resulting MP3 files via their course management system or via a shared google folder. Teachers could expand Fitzpatrick’s approach by having students also compose a reflective audio memo about their revisions using similar free tools. Importantly, however, we should remember that some students will find audio comments more accessible and helpful than others. Inspired by critical, flexible approaches to universal design in writing pedagogy (Dolmage, 2017; Womack, 2017), we recommend that teachers ultimately work to give all students choices about what kinds of feedback (spoken, written, multimedia) they find most accessible and useful.
  8. Blasts From The Past. In 1974, Bernard Hollister’s “Tune in Yesterday” advocates looking back to the radio programs, commercials, and music of the past as a way of better understanding key concepts including genre, themes, medium-specific elements, and historical context. In a similar vein, you might consider having students work with outdated audio recording technologies such as early digital recording devices and audio editing software, cassette or reel-to-reel recorders, or even earlier devices (assuming availability, of course). Students could be asked to do simple, short recording tasks with a variety of these technologies, with an ultimate goal of thinking about and discussing how the various affordances and constraints affect the kinds of recordings typically made with each device.

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